There are a lot of different teams.
Some teams are working trying to resolve the Quantum Gravity problem. I doubt this is useful for them, at least for now.
Other team are working in particle colliders. They get a Nobel price if they discover a new particle or a correction to the "Standard Model".
Hopefully both teams will meet somewhere in the middle. Perhaps a new experiment will give a hint about how to make quantum gravity work. Perhaps a new theory of quantum gravity will predict a result that can be tested in a particle collider. Don't expect this to be soon.
And there are many other teams that are working in one of the N-2 areas of Physics that are unrelated and their research is not affected by a Quantum Gravity theory or modification to the "Standard Model".