I would say that much of the lust for Apple is because of their software. If the Mac, iPhone, iPad, etc. ran Linux or Windows or some other commodity system, I feel the hardware would have much less appeal.

I think there is a fair amount of 'lust' surrounding Diablo III, in much the same way as a yet to be released BMW. As to productivity software, Photoshop and other high end design software probably qualify. http://9to5mac.com/2011/10/10/photoshop-unblur-leaves-max-au...