> I've learned products designed to replace spreadsheets have a huge hurdle because the people who use spreadsheets treat operating the sheet as their job.

In general? Not really. Just as frequently, the fancy tool promoters don't care to understand the subtleties of the job and when it requires flexibility or judgment that the spreadsheet accommodates better. They have their hammer -- software formally engineered by software experts for disempowered "users" -- and everything looks like a nail.

"It's faster and more reliable (when everything goes as planned)" isn't really the slam dunk these folks think it is.

Give these users a more flexible tool like Alteryx, that actually lets them do their job, and I've seen that they'll happily migrate off of Excel.