If I'm understanding the quoted interview correctly, Google is talking about AI generated spam - like when you ask GPT-3 to write you an article about XYZ topic and it spits out 500 words of well-written, plausible sounding gibberish - that you throw up on your website to try to rank in the search engines.

However, they seem to be leaving open the possibility of AI-assisted writing, where a human comes up with the information and guides the AI as it puts that information into words.

> From our recommendation we still see it as automatically generated content. I think over time maybe this is something that will evolve in that it will become more of a tool for people. Kind of like you would use machine translation as a basis for creating a translated version of a website, but you still work through it manually.

> And maybe over time these AI tools will evolve in that direction that you use them to be more efficient in your writing or to make sure that you’re writing in a proper way like the spelling and the grammar checking tools, which are also based on machine learning. But I don’t know what the future brings there.

In my opinion GPT-3 has already reached the point of being useful for this purpose - there are several GPT-3 based apps that do exactly what he's describing.