It would definitely have been something like that. There weren't an infinite number of devices for PCs back then, but every one enabled more people to run Linux. Would be interesting to try to track it back to see where exactly interest really started taking off.
For me personally it was the Panasonic/Mitsumi interface CD-Rom on the Sound Blaster cards. Vague and possibly incorrect memory suggests 386BSD (and maybe FreeBSD/NetBSD) you could get an expensive SCSI cd-rom working, but not the Panasonic/Mitsumi ones that were vastly cheaper and more available.
Because the internet simply wasn't available in a form useful for downloading a distribution, CD-Roms were the only practical way to install a Unix-like. Cover discs, or Slackware, or Yggdrasil were available at your local book store.
The MPC[0] standard was kind of on it's knees during that period, so it was pretty hard to keep up with the variety of hardware on desks at the time.
This old usenet post from 1992 [1] has contemporary reports from where 386BSD was competitive, but the general consensus even then was "Linux works on more affordable hardware" so the problem must have existed before that post.
edit: [2] This salon article seems to point the finger at the Jolitz's approach to development.
[0]https://en.wikipedia.org/wiki/Multimedia_PC#:~:text=The%20Mu...).
[1]https://www.linux.co.cr/free-unix-os/review/1992/1102.html
[2]https://www.salon.com/2000/05/17/386bsd/