After I'm done reading I just close the website again.
After I'm done reading I just close the website again.
Some tracking methods will more effectively be able to track you across the boundaries of your "incognito" sessions.
For example, the modern browser has a huge API surface that makes accurate finger printing using tuples of individually only moderately narrowing information possible for as long as you allow it to execute JavaScript.
I wonder if the answer to the problem could be to let those companies to track whatever they want if only all they get is exactly the same fingerprint from every user.
Which means that they calculate there are 21x more people that have a $5k XDR display than use macOS Safari. Which seems... unlikely.
(anyway, tracking via IP address is a pretty accurate way to track across browsers and cookie resets, until you're behind a large NAT / proxy.)