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I switched from Azure to DigitalOcean to Hetzner. Reasons were as you stated, simpler cost model, simpler technology.

does hetzner have servers in US ? if not - if your app ok to be hosted in the EU ?

I was also wondering this so I just looked it up -- looks like they recently (well, Nov. 2021) expanded to Virginia.

My business is based in the UK which is compatible with EU’s GDPR, so it’s fine to be hosted there.