> I heard good things about organically...
The problem is that even if ads don't affect you personally, they affect people around you, and the people who "organically" tell you about stuff just tell you about things they saw in ads.
The problem is that even if ads don't affect you personally, they affect people around you, and the people who "organically" tell you about stuff just tell you about things they saw in ads.
If I know that product X exists, and someone tells me they like it, it's a wary slight-increase in trust. Unless the person is someone I can identify as being into corporate advertised crap.
If I know that product X exists, and I then see an ad for it, it reduces my inclination to consider buying it.
If I can find out that the "organic" recommendation was a paid influencer situation, that's the worst.
To be clear, the ad concern doesn't apply to companies advertising their own products. I don't feel awful about going to a restaurant and at the restaurant they are advertising a new dish.
• Randomly: I don’t care what toothpaste or soap etc. I get, I just grab the closest/cheapest thing off the shelf.
• While manually searching for specific traits, ingredients or features.
• Habit/Lack of choice: Coke and Pepsi are the only colas of their type available in most places.
• Via word-of-mouth by people who found them the same ways. This includes asking for recommendations on online forums etc.