So why isn't this a standard feature of every shopping cart program, including the cheap ones? The complicated part is that you need "undo", valid for a while after ordering. That's what makes one-click buy feel safe for customers. This complicates inventory management. But you really need "undo" for an hour or so after ordering.
Well the package arrived while I was at work. After calling them 3 times to come pick it up, due to shipping delays they were never able to, and eventually told me to keep it for free.
1) Carts are slow to evolve but they will.
2) Bolt/Fast contain user based information, consumed from their use on other sites. So there's a 'network effect'. If they've shopped at ABC.com before your store, then you already have their CC data ready to go in their car. Sort of like Single Sign On but for carts.
Uh oh. That has so much scam potential.
I don’t think one click buy is that useful for smaller sites (something like Apple Pay is much more valuable as the customer doesn’t have to think about a bunch of details).
It does help smaller sites.
'One Click Buy And Ship' makes a very material difference, particularly on mobile.
I agree. It makes absolutely zero sense that an isolated feature constitutes the foundation of an entire company, much less a 400 people company.
I clearly don't understand VC logic.