This is fantasticality fortuitous. I was just discussing this very thing with somebody close to me.

He's worked for many years to become the number one in his field — let's say he's a performer of sorts. He's a _very_ hard worker and it's all paid off for him, he's the top hit for when you search for what he does. So naturally, he's frustrated at paying what he says is about 10% of his income to advertising.

I said he could probably get rid of the ads now, if he's already at the top, but then we began to wonder. I wouldn't put it past Google to start pushing his results down, just to get him to spend again.

I'm well aware all the negative terrible things Google has been doing in the last years has likely just left me a little paranoid, but what do you guys think?