B2B early stage companies selling a high ticket service/product need to be focused on sales activity.
Ads are a distraction. It's the seemingly easy way out but there's no way out of selling early stage.
Ads are a distraction. It's the seemingly easy way out but there's no way out of selling early stage.
End of the day, the salesman and his relationships closed it. The marketing consultant made a lot of cash though.
That said, ABM is increasingly popular for businesses where it makes sense. Why waste time and money filling the marketing funnel when you can identify preferred customers and invest in building a relationship with them.