The point you’re trying to make is valid, but it sounds very condescending and not very constructive.
Perhaps you could share how you would have set up the tests instead, and how the OP could improve his?
Perhaps you could share how you would have set up the tests instead, and how the OP could improve his?
But the issue is that this article doesn't differentiate between branded and non-branded search terms. Did he run campaigns on non-branded searches like "Registration checker UK" to get build awareness of his service for new customers doing broad searches? Did he compare his organic non-branded search engine presence with his results when running paid ads?
Also, his service doesn't seem like a great match for the advertising channel either. It's hard to turn a profit when your service costs £8. The product - channel fit [0] doesn't seem right. So all in all, not such a great experiment.
https://brianbalfour.com/essays/product-channel-fit-for-grow...
I was paying for in-search adverts across multiple search engines, I was commissioning custom made adverts to place in online used car market places. I was spending time optimising the 'bid' in automated advertising system, trying to get the best bang for buck
* custom made for whom?
* How did they select them?
* When did they show up?
* How were those terms selected?
* What terms did they select and which performed better?
* Did they track visits using different ones to see which had the best conversions?
* Optimizing can be most impressions or for quality. Basically show to as many people as possible vs fewer but better conversion. We don't know here, but I see most people doing most impressions.
Why would parent be able to share test methods?