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I think society has been somewhat brainwashed into the importance of online marketing. I like scientific approaches that refute that. For example, I don’t think that people should be following their dentists and plumbers on Facebook, Instagram, and Twitter.

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> I like scientific approaches that refute that.

No doubt, but this is as far away from scientific as it can get.

"I stopped advertising. My sales rose at the same time. Advertising doesn't work" is basically the thesis, but his only "evidence" is an unreasoned assumption that the two things are casually linked instead of just correlated by the timing.

Agreed. I was being somewhat tangential to the article at hand and responding more to the catnip comparison. I can only recall a few articles that were particularly well-reasoned.

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