1) Meduza much younger then Novaya Gazeta (2014 vs 1993)

2) Meduza based in Riga, Latvia and Novaya Gazeta based in Moscow, Russia

3)I think, that Meduza has more opposite position to Russia’s government then Novaya Gazeta. Novaya Gazeta just want to be free in telling news in Russia. Novaya Gazeta had tried playing Russia’s government rules until they was blocked by Kremlin in 28 march 2022.

4) Meduza owned by Medusa Project SIA. Novaya Gazeta owned by journalists of Novaya Gazeta (76%), Alexander Lebedev (14%) and Mikhail Gorbachev (10%)

Meduza always tried to target young, cosmopolitain audience of Russia whereas Novaya Gazeta aimed at the older crowd of people who wanted democracy starting from 80s, didn't get it, hence bitter and generally blaming Russian people for that.

Meduza's crowd is pretty sour right now so it's quite possible they converge.