What a weird thing to normalize given how exclusionary it is to the vast majority of the world’s population. Though I guess we are talking about car rental via a smartphone, so we’re already somewhere on the exclusionary spectrum.
Rental companies figured out the actuarial model for what they do some time ago. If Turo is hitting you with $2,000 to take the vehicle, they have no clue how to model risk and are probably arrogant about their approach compared to the staid, boring incumbents. Either that or they just don’t have enough volume to spread the risk. Or are you renting a $250k vehicle every time?