I find it easier to concentrate for an hour or two on a video than a book. I'm probably slightly dyslexic or something. At university I made sure I never missed a lecture but hardly ever read a book. I did above averagely well.
This is a disadvantage though. I have friends who can read books in a couple of hours and absorb the content. I'd have to sit through more hours of video to get the same content, even watching the videos at 2x speed.
Wild speculation: being intellectual used to require being good at book comprehension. Maybe only 10% of the population are good at that. Maybe some of the remaining 90% are still clever. If so, video content could allow those book-comprehension-limited people to become intellectual. That'd be nice.