A respected friend or colleague will tell you that the next Google just works better. That’s what made Google search win: it just worked better. It’s now I found out about it and probably how you did if you’re pushing 50.
We didn’t care about pagerank or know what it is. That came after we used it and wanted to know why it worked better - or we wanted to manipulate he results.
We didn’t read a blog post telling us what’s good.
We were using another search engine and Google arrived on the scene and it was just WAY better. I was using alltheweb. Friends were using other engines. In weeks, everyone smart and productive was using Google.
Google/Alphabet may be a large company now, but never forget how they started. They were just so good we couldn’t ignore them.
That’s how good the next Google will need to be.