I don't think you understand what people mean when they say less ideological.

For example, would you call it ideological that the government does not arrest people for criticizing it?

Imagine if we compare 2 governments, 1 which arrests people for criticizing it, and another that doesn't. In the context of this comparison, the one that censors less people, most would call less ideological.

By ideological, people usually are talking about enforced ideology. So if you censor more people, then that is enforcing your ideology more, and if you have less censorship then that is less enforcement of ideology.