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Why would Samsung own flagship chip perform worse than qualcoms? Wouldn't it be in Samsung's interest to either use an inferior version of the snapdragon or throttle it?

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They still need a competitive offering against other Android manufacturers at the high end.

Xiaomi and others are happy to buy Qualcomm chips if it gives them the high end advantage

I don't understand, in the US Samsung uses Qualcomm but it is the US where a lot of these Chinese phones are not available yet in Europe where I can buy a Huawei phone Samsung uses Exynos.

To be honest, I also do not get Samsung's strategy. None of my tech literate friends in europe would buy Samsung because of this. I really wonder how much it impacts their sales.

This is because of old contracts and agreements, including patent agreements for LTE modem etc

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