I personally would like companies to be less ideological in general.
EDIT: By less ideological I mean less interference on behalf of an ideology. Allowing all legally covered free speech would be the minimum interference possible by a company but not necessarily the maximally profitable position. Some interference may actually be a good thing - I think many companies have gone too far. My problem with companies being ideological is that they are signaling a willingness to interfere that invites substantial pressure from third parties to do so which can cut both ways.