Relatable. Try what I'm doing. Work your way backwards.
Start with the final goal you're seeking (in my case it was a Pay Me checkout button) and then piece the rest of the fluff later.
A lot of the focus product is dealing with emotional barriers and your personal psychology. This shatters all this and paves a new path.
There's something sobering about starting at the end, instead of consistently getting side tracked at the beginning.
I put this up 2 days ago and some stranger has already sent me 12 cents :)