But when dealing with companies, always assume greedy intent.
People are generally trying to be helpful and doing things that make things better. People can be embittered if they aren't treated with respect.
The faceless abstraction of a company is almost always set up to extract money from you. It's often set up to also provide something useful, since that's one of the most sustainable ways to get people to hand over money. Companies can't become embittered.
Assuming greedy intent is a way to be wise about making sure you get a fair trade for your money.