Avoid outlets or "factory" stores (clothes are made specifically for outlets.) Avoid J.Crew, Brooks Brothers, Banana Republic, H&M, TJ Maxx, the Gap. Avoid anything that's gone bankrupt, or been acquired (JC Penney.) Avoid pretty much everything on Amazon.
One decent sign of quality is the thickness of the materials. Some manufacturers will actually note the weight (in gsm or grams per m2.) I have the exact t-shirt in 160gsm and 300gsm from the same company and the 300gsm feels way more substantial/high quality/will last longer. It's also the only t-shirt I've ever gotten compliments on. Of course, higher weights are also warmer. Another decent sign is the materials themselves. Avoid anything plastic-based (nylon, polyester, acrylic, microfiber, etc.) Some materials I love and would recommend in some cases (cashmere, silk, merino wool) but are less durable, so avoid those if you're going for uncool and reliable. High quality cotton and wool, depending on how it's woven, can last forever. Leather starts to age, but if you take care of it it can be a good look.
Also, don't have unrealistic expectations. Even the "best overall running shoe of 2022" from RunRepeat (who do serious running shoe reviews, tear them down etc) - is only expected to last 400-500 miles. Things have a finite lifespan.
You can also make a significant difference by how you wash your clothes. Washing gentle on cold (or hand washing) can make some clothes last several times longer, easily.
If you do all those things (buy high quality to start, made from wool/cotton/leather, wash gentle on cold) you can get 10 years out of a piece of clothing if you don't wear it too often. I've gotten a couple hundred wears over 10+ years out of several LL Bean shirts myself.
Made in USA, absolutely amazing quality. The entire end-to-end supply chain from cotton to thread in the USA.
I'm not sure what to do. It might be time to switch to an online source, but then I can't "pinch the fabric" as easily - have to return what I don't like. Wish there was a source with fabric specs, but I have little hope. As it is you can barely get the manufacturers to fess up the material blend, hiding it in between a bunch of other tags in fine print or in weird spots.
The same goes for LL Bean (killed their lifetime warranty, product quality went way downhill) and Filson (they even killed their slogan "Might as Well Have the Best".)
I'm not sure what's left, to be honest; let me know if anyone knows if high quality clothes still exist anymore.
These businesses have extremely high markups because they spend lots of money on marketing or marketing-adjacent things, plain and simple. It’s typically quite easy to see - around the same time that they’ll shift from made in the USA with a lifetime warranty they’ll start paying “influencers”, hiring marketers, sending things to blogs, maintaining a beefed-up social media presence, increasing ad spend etc. They simultaneously cut material costs by outsourcing and raise marketing spend. Their profit margin may not even be changed - but with the higher growth rates that the marketing spend brings the business is more appealing.
There’s no reason you can’t get quality goods at reasonable prices. LL Bean, although not cheap, was reasonably priced before they slashed quality a few years ago. Darn Tough is not cheap but the prices aren’t crazy and they’re made in the USA with a lifetime guarantee. American Apparel was 100% made in the USA until some years back and was solid quality. Los Angeles Apparel is 100% MiUSA and solid quality, prices are fairly reasonable. Clothing just doesn’t cost that much to make; MiUSA and good quality is possible, it just needs to make a comeback.
I'm wondering about the impact of ecommerce now though, especially higher return rates.
I don't think that American Apparel was bankrupted by MiUSA - now that they've switched away from MiUSA they seem to be a shadow of their former self. In any case, from 1989 to 2014 was a solid run, and their 2014 demise was quickly followed by other MiUSA companies copying a similar model. I think MiUSA can work - Darn Tough, LA Apparel, New Balance, Allen Edmonds, etc.
I think you may have a point with return rates - with lower markups you'd be more affected.
That only indicates what the quality was a long time ago. I’ve seen far too many brands and products go from good quality to poor quality over the years. Good quality sold N years ago says nothing about the quality currently sold, unfortunately.
>> In January 2021, Uniqlo shirts were blocked at the US border over concerns of violations related to a ban on cotton products produced in the Xinjiang region of China due to reports of forced labour. A protest was filed by Uniqlo's parent company Fast Retailing, but was denied.
>> In March 2022, Fast Retailing decided to remain in the Russian market despite Russia's attack on Ukraine saying that clothing is a "necessity of life".
Bonobos for shirts and jeans
Pt01 and Pt05 for pants (sales are up to 50%)
Pure Waste for t-shirts and colleges
Asket and Everlane for everything else
- We (their men stores)
- Uniqlo