If someone were physically assaulted while announcing something live they wouldn't smile at the audience and say "oh wow <x> just slapped the shit out of me." There would be chaos and security and that would probably be the end of the event.
I watched the video and I immediately regretted it. IMO this was mostly just a trick to get people to care about whatever event that was in some way as the industry behind it needs it.
EDIT: What the hell? Down votes? I hate complaining about them but how does this not contribute to the discussion? No one even argues against any of this. I'd wonder if people were being payed to do it but it's such a slow trickle it seems legitimate.
Either I'm losing my mind or half the developed world is.