but they absolutely didn't ? there are entire industries based around VPLs. if you go in most music conservatories in france, you can take a cursus in computer music where you'll likely be learning Max/MSP (https://images.squarespace-cdn.com/content/v1/542ee0e5e4b0e1...) for instance just like you'd learn bassoon or trumpet.
Likewise, every year you can look for the twitter tag #nodevember where artists present what they did in mostly node-based VPLs, like the ones provided by Blender, Houdini, etc.: https://nodevember.io/
There are 200k posts tagged #touchdesigner on instagram: https://www.instagram.com/explore/tags/touchdesigner/ and that's only a small fraction of things
There are more LabVIEW job postings when searching on Linkedin on my country than Rust and Golang COMBINED, by quite a margin (2400 for LabVIEW, 300 for rust and 800 for golang).
It looks like there's a huge "dark matter programmers" effect at work here :)