But having to return something is an impact on me, and they know that statistically most of I will probably not bother.
There should be some sort of penalty for inflicting the damage after the sale besides merely nulling the sale.
Now I have to find another tv, and until I finish the return and shop and install process, I have either a defective tv or no tv, which screwed up any plans I made involving it.
Meanwhile, I did not get to mess with the money I paid for the tv after I paid it. It went into the manufacturers posession and I never got to touch it again, take some back, change the interest rate it's earning, change what stocks or equipment it was spent on...
Being able to return for refund is great, but it doesn't actually make you whole, and the damage done to your property and your use of your property was deliberate and unnecessary. (not an accident or honest failure or act of god, but a knowing choice to damage property owned by someone else.)
Getting the money back and no more is like getting punched in the face, and all you get for that is you get to make them stop punching you in the face.
And the damage may or may not be a mere trivial annoyance.
This is a contrived example, but ALL examples are contrived and yet countless real examples exist and happen all the time, so the contrived nature is irrelevant:
What if for example the tv were used as part of a recording process monitoring a long-running experiment that was either very expensive to set up, or whose results are important, not just money important but Important, and can't be replicated except by starting over which may require time no one has like years, and the banner ad obscured a critical part of the image and blew the whole process?
You can't just say "you shouldn't construct something so important with consumer parts". It's true but it doesn't get the property damager off the hook, since it's still a fact that the damage didn't happen by itself as a natural proprerty of the fact that a device was sourced from BestBuy, the damage happened because the manufacturer chose to actively cause the damage.