This is simple virtue signaling meant to soften Apple’s image and remind you what a hip, cool company they are. They consider it part of their marketing budget.

So there’s this thing called ESG, which the SEC now enforces.

https://www.sec.gov/news/press-release/2021-42

It’s taking over Wall St because there was a ruling saying that ESG is now a primary criteria for the well-being of plan participants, instead of just profit.

https://public-inspection.federalregister.gov/2021-22263.pdf

So naturally the investment industry sees the fees for ESG active management as an escape from low-fee index funds.

So there’s a lot of money pouring into ESG, and the corporations all fight for allocations with the fund managers.

You shouldn't believe it. Corporations are where the money is.