It's working. Look at all the comments here full of outrage at how "PC" everything has gotten etc...by people who clearly have no idea what the actual majority of people pushing for inclusive language are typically suggesting and shy.
You see this a lot from conservative/right-wing types, because it's a lot easier to strawman and ad-hominem someone pushing for inclusiveness based on empathy than it is to present a legitimate argument.
There really isn't a legitimate counter-argument to "can we please work to discontinue using 'master' and 'slave' to describe things in computer science and electronics" so people just run to "THIS IS ABSURD!"