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I don’t know much about how law firms operate but could it be that the big fancy firms wouldn’t want this case if they think it’s a losing one? If they possibly considered it a “free speech” type case that wouldn’t fly in most states like the other commenter mentioned could they be concerned about their reputation?

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That's what I think - the big firms are perfectly capable of filing lawsuits that are just on this side of frivolous, but they will charge quite well for that.

The smaller firms are more likely to be willing to say "eh, it's your funeral".

Maybe someone high up in Ubiquiti got their ego bruised and the action is internal bully appeasement, not actually intended to succeed.

That's what it sounds like, not that you say it...

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