"Was this modest storage upgrade worth the $200 premium? Absolutely not; Apple was charging more for the black enclosure because it could."
"Was this modest storage upgrade worth the $200 premium? Absolutely not; Apple was charging more for the black enclosure because it could."
People are irrational, they value things that don’t necessarily cost more to make, and sometimes even the fact that they need to pay extra for it, is in fact why they want it.
I’m reminded of that silly $1000 app in the beginning of the AppStore:
If I never paid more than production cost + some "reasonable" markup I wouldn't be able to buy a lot of things that I enjoy.
A smart business sells things at roughly the price that people value them. A key job of the business is making that cost them less then the selling price.
People are boundedly rational. The client base purchasing the black enclosure valued it for a few extra hundred USD relative to other things they may choose to spend their funds on.
Especially SWEs who work in products w/ zero marginal costs shouldn't complain about market value of a product vs. BOM costs
…especially if you consider that even product that don’t end as ‘vaporware’ are often immaterial.
They’ll joke about the uselessness of philosophy, then argue the differences between == and ===.
It’s really no surprise from there that they’ve happily embraced “fiat isn’t real” conspiracies and seek to improve that terrible state of affairs with a zoo of inscrutable algorithm-money.
Just as one example, I've been using a work issued macbook for over a year and I still regularly send the screen brightness or volume off the rails because I lightly rested a finger on the stupid touchbar. But hey, it looks cool to use the volume slider!
More broadly, look at any discussion of web fonts here and you’ll find three suggestions to give everyone „three fonts and be done with it, screw those designers and the strange feelings I get when I see them on their skateboards.“
That’s not irrational. It doesn’t cost any more to make a lemon cake than a chocolate cake but a lemon cake is more valuable to me because I don’t like chocolate. Perfectly rational.
(otherwise good point)
But objectivly proofing it, would require a very complex bio-chemical anaylsis of his digestion and neurological system as well as a deep psychoanalysis. Interesting research probably, but not necessary for determining that objectivly lemon cake has a higher value to him, because he simply likes it more.
Acting against what makes you feel better is rational. I don't think that's controversial.
If you're a cake mix company that only sells chocolate cake mix, switching up production to include vanilla has expenses all by itself. You now have to manage extra ingredients in your supply chain, schedule time to switch production and all the overhead and downtime in doing so...and your factory-to-retail logistics chain is now both more complicated and split between the two products.
If you retail cake mixes, why would you dedicate capital, storage, and shelf space to something that sells at one ninth the rate?
Etc.
Given that premise, it’s still possible to value one less than the other.
Given another premise that wasn’t in the comment… we’ll you can still value one less than the other but so what?
Since some people are willing to pony up significantly more for the black, they can offer the non-black at a slightly lower cost than they otherwise would, which means they can sell MacBooks to a segment of the market that would otherwise consider them out of reach.
Any time virtually the same thing is offered at different prices, you can either complain that it's unfair one target segment has to pay more... or realise that the flip side of the coin is that less price sensitive people subsidise lower costs for more price sensitive people -- which could seem completely fair depending on ideologies.
If you're a hardcore capitalist you see it as a way for the manufacturer to expand their target market without sacrificing profitability. If you're more on the left you see it as taking from the rich and giving it to the poor, without having to resort to coercion.
Each lens/sensor theoretically costs a very similar amount of manufacturing cost to include, so theoretically if your goal was to give the customer the best value on a cheaper 2-lens phone, you would want to give them the two most used lenses: the normal wide lens and the telephoto lens.
However, Apple gates the more-desired telephoto lens to the Pro model, because it needs to balance the significant price increase with the reality that there isn't much of a manufacturing cost difference between Pro and non-Pro phones.
So, it's a market segmentation based on some desired features.
I disagree with the idea that there's any sort of a positive "flip side" to this strategy from the customers' perspective. This is how profit is maximized. Apple could sell the iPhone 13 Pro for less money and still make a profit, but they know that customers of certain income brackets will pay over a thousand bucks for a phone.
If the iPhone 13 had a telephoto lens instead of the ultra-wide lens, and the ProMotion display, the iPhone 13 wouldn't cost a dime more to manufacture. In this configuration, there would be very little reason for most people to upgrade to the Pro model.
I.e., if the 13 and 13 Pro were nearly identical, yeah, there'd be no reason to upgrade to the pro model, and so Apple, being sensible, would instead offer one model. And the price of that one model would fall somewhere between the 13 and the 13 Pro; meaning that some people who can justify paying for a 13 now would not buy one at all (and you're not extracting as much as you could from those willing to spend more as you could by segmenting it).
By segmenting it, though, the (obviously highly inflated, still super high margin) cost of the 13 is lower, and Apple can put the cost of the 13 Pro higher, because each segment now has its own point of highest profitability (the point where price * number of people who will purchase it at that price is highest; generally the higher the former the lower the latter).
This is also why some graphics cards, for instance, were all made to the higher end specs, and then had chips locked away, damaged, or etc, just to create market segmentation. Even with the fixed margin costs, segmenting the market allows the company to maximize profit, but by doing so it also allows the lower segment to come in at a lower cost than if they were trying to maximize profits with a single segment. It's a "win/win" from an availability/affordability of goods and a corporate profit maximization perspective, even if it feels stupid and unfair to pay extra for the high end card, or be purchasing a 'crippled' card.
I believe this choice is because of another much more desired feature: Night Mode™
IIRC It works by overlaying and processing the two images from the ultrawide and wide angle lenses. It's why Night Mode is limited to the wide angle lense, and not available on the ultrawide, as the wide angle lense doesn't provide enough coverage for the ultrawide to produce a Night Mode image.
If Apple included only wide and telephoto, then Night Mode (As currently implemented) would be limited to the telephoto images, which would be a lot less desirable.
I think it would be irrational to value things based on how much they cost to make. The rational thing would be to value something based on utility to you. Why should you care how much it cost to make, unless you have as an alternative the ability to make it yourself?
[1] https://en.wikipedia.org/wiki/History_of_firefighting#Rome
For want of a nail the shoe was lost.
For want of a shoe the horse was lost.
For want of a horse the rider was lost.
For want of a rider the message was lost.
For want of a message the battle was lost.
For want of a battle the kingdom was lost.
And all for the want of a horseshoe nail.https://web.archive.org/web/20011212120420/http://www.exonom...
One can say “Apple prices are exorbitant”, or “Apple offers its customers a premium and select pricing line”.
In what way?
Even at twice the power draw and expense, there's nothing quite as good as a macbook at the moment.
However, this requires you to be using ARM and not x86, and it requires you to use MacOS which has _interesting_ performance characteristics for certain workloads.
But Intel 11th and 12th gen laptop processors beat M1 in single-core processing. See chart: https://i.imgur.com/KoNjGq5.png
Here's an article from 3 months ago comparing them: https://www.pcworld.com/article/608419/laptop-brawl-apples-m...
(that intel laptop beat M1 Pro in multi-core too)
(and M1's integrated GPU got destroyed by RTX 3080 laptops in OpenCL but that could be due to architecture/emulation)
I think it's not a fair comparison since M1 runs much more efficiently. Almost different purposes.
It’s also not exactly an indicator of real world performance which is why I avoided linking to benchmarks.
It's possible the M1 has been dethroned for single core performance, but what you link is not a good comparison.
Claims of future performance are going to be met with a clear shrug because ultimately I've been able to put my hands on an M1 for over a year, theoretical future CPUs are absolutely no consequence.
Additionally what is failed to mention here is how much battery life you get. Which, Apple is easily leading on.
I'm quite envious of the M1 to be perfectly honest, for the thermal envelope it's unbeaten, and its barely being challenged one year on. But you'll take my Dell Precision and my Linux installation from my cold dead hands.
You can set how many threads the renderer will use. https://i.imgur.com/kBNvLe1.png
And it is pure CPU render. No GPU is used. It would be borderline comical if the article used a GPU benchmarking tool to measure CPU performance.
It is not theoretical. They ran their tests on a laptop that is already available for purchase.
In fact, the entire tone of the comment has changed, not it's much more balanced.
I wonder that gives Cinebench an advantage of almost 24% to Intel.
I was under impression that the number was shrinking after Mojave cut support for 32-bit apps/libraries, since many developers never bothered to update their apps and games to 64-bit, much less native ARM.
Hell Apple has ultimately been vindicated going whole-hog on USB-C. Anyone who’s made the swap got over the dongle stuff pretty quickly.
Why not just buy a regular laptop and put Chrome OS on it?
I'll admit to salivating over this way of working, all the grunt happening somewhere else but my keystrokes being low latency (since they're locally rendered and lazily synced by the web browser).
But anyone who says a chromebook is comparable to a macbook is smoking something.
I'm not even saying that as an Apple Lover, I use linux, but I'm aware of the limitations of the platforms.
IME most people use macs not because they think they're better than everyone else; but because the development experience is very "happy path" -- and the hardware build quality is high.
One reason I like my Mac is because the number of options is so limited. More or less, all modern Macs are pretty good. Solid machines, good OS, good long-term support, few surprises. Just pick your price range.
Chromebooks? Well, I'm glad you found one that you like, but from what I've seen of others' choices, it's a bit of a mixed bag. Some are okay, some are great, some are crappy, and there isn't necessarily a good cue (like price) to tell the difference.
I've done laptop Linux in the past (well, Linux and various BSDs), and the top recommendation for any problem you have with it is to change distros. When I was 26, okay, yeah, I liked doing that. I'm well and truly over that now. I'm aware that it's a heck of a lot better these days, but even so, it still seems like a bit of a moving target.
Another thing in Apple's favor is their hardware is quite good. The $600 Chromebook will be worth zip in a year, while I could probably get a significant percentage of the sticker price for my Macbook. Not that I'd sell it, because my previous 2011 Macbook lasted (with some upgrades) as my main axe for a decade. That's not nothing.
I think the sysadmins and programmers aren't just moo-mooing like cattle when they go for the Mac. They often have particular and very good reasons. E.g., in my case, I'd rather go back to a clay tablet and pointy stick than give up BBEdit.
One thing that always messed with me was how much work it was to set up. If you step off the yellow brick road, the work arounds get to be really funky and hard to automate. So I had android apps that I'd download and then log into. For a lot of years my password safe didn't work well with it. Signal was an issue for a long time until they got the linux containers or whatever working, though for that you'd have to reset to dev mode and get a bunch of stuff installed.
I really like the idea. I run a linux machine, (usually whatever flavor $work is willing to provide), and at the end of the day, I run a bunch of terminals with tmux, a web browser, and signal. So in theory that seems like it should work. And, it seems like that was getting better last I tried. But you really have to be bought in on the google way to make it go.
I haven't messed with it for a couple years so maybe I should fire up my pixel book and give it another shot.
This is a compelling feature, and I get it. I'm old school enough that I much prefer having things local. I'm also contrary enough that I don't like how much clout Google has, and paranoid enough that I don't trust Google. But I definitely get the appeal.
Way back in the day, Sun came around to the corporate office where I used to work to demo the Sun Ray. Most of the tech people dismissed it out of hand as a gigantic heap of crap (and as it turned out, they were right, or at least in agreement with the free market), but I understood the appeal.
also, not sure if you meant this literally — would you please consider taking any destroyed computers to electronics recycling instead of throwing in the trash, if at all possible based on your location? these things contain stuff that’s not really desirable to go into landfills - heavy metals, batteries, etc
I’d argue the new Mac mini is one of the best computer deals on the market.
One reason is availability. Chances are, the PC laptop you took such pains to spec out are not nearly as available in case you need one on short notice. If I dropped my Macbook in the ocean this morning, I can walk into an Apple store and have a reasonable replacement by afternoon. Unless your PC specs are ok with random consumer/gaming laptops from Best Buy, you are likely looking at several days minimum wait, probably a lot more if they happen to be at the point in the product cycle where last year's model is in low stock and next year's hasn't come in yet.
At least with a lot of PCs you can upgrade RAM/SSD yourself and get it quick from Amazon rather than wait two weeks for the factory in China to do it for you.
- 10+ hour battery life even when working on periodic compiles, and easily 15+ hours web browsing
- high DPI display
- faster multicore CPU performance than a Ryzen 5800X desktop CPU
- less than 5 lbs
- good trackpad and keyboard
- decent build quality
I believe this doesn't exist outside an M1 Pro/Max MBP. My MBP14 uses less than 0.5W package power during a Zoom meeting, that's less than what modern AMD machines use at _idle_. My old MBP15 used over 2 watts package power at idle. I can hit all threads with a big C++ or Java compile and the fans won't even be audible, and my laptop fits in a backpack and is small enough to use anywhere. The extra cost (~$1000) is not really that big a concern when you make software engineer salaries and your laptop is a tool you use every day on side projects to improve your skills.