Or they're just hoping to be acquired by SpaceX, like Swarm Technologies?
Move fast and break things shouldn't have been acceptable for an organization operating in this area, and that Swarm had no meaningful repercussions for doing so should be a black mark on the org and the executive running it for a long time. I'm certainly hoping others don't use their model as a blueprint.
[1] https://spacenews.com/fcc-fines-swarm-900000-for-unauthorize...