Lessons Steve Jobs Taught Guy Kawasaki | Hacker News Reader

Lessons Steve Jobs Taught Guy Kawasaki

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As you'll hear from Guy, he rewrote his presentation thursday morning as a tribute to Steve Jobs.

He finishes the 12 points by 28 minutes, the rest is Q&A (still good).

12 points:

1. Experts are clueless

2. Customers cannot tell you what they need

3. Biggest challenges beget the best work

4. Design counts

5. Big graphics, big fonts

6. Jump curves, not better sameness

7. "Work" or "doesn't work" is all that matters

8. "Value" is different than "price"

9. A players higher A players

10. Real CEOs demo

11. Real entrepreneurs ship

12. Some things need to be believed to be seen.

These points are definitely not something to take lightly, definitely the truth and proven. Thanks for synopsis of the presentation.

11. Real entrepreneurs ship

Guy went on to say that if you have jumped curves, then "Don't worry, be crappy" - it's ok to be a bit crappy in this case.

The example he gave was the Apple laser printer as a revolution over the daisy printer. It was expensive, had a slow network interface and only printed 8x11. But that was ok because it had jumped a curve over the previous products, hence it was shipped.

One other example I can think of is the original iPhone - it wasn't perfect, but 3 years ahead of the competition when it shipped.

This was actually only the opening for Silicon Valley Bank CEO Summit: Defining Moments. All the other speakers were fantastic so figured I'd post links to their presentations as well. This was an all day event, but extremely educational.

----

Avery Lyford (Partner, Blueprint Growth Partners): "Big Brother" Alliances for the Win - http://video.svb.com/video/Big-Brother-Alliances-for-the-W

Brian Wong (Founder and CEO, kiip): Moments-Based Marketing - http://video.svb.com/video/Moments-Based-Marketing

Bob Wiederhold (Founder and CEO, Couchbase): Being Part of the Venture Ecosystem - http://video.svb.com/video/Being-Part-of-the-Venture-Ecosy

Sunil Nagaraj (Bessemer Venture Partners): Customer Discovery - http://video.svb.com/video/Customer-Discovery

Panel Discussion: The Convergence of Technology and Hollywood MJ Eng, Founder and President, ShoeDazzle Jeremy Liew, Managing Director, Lightspeed Venture Partners Moderated by Lizette Chapman, The Wall Street Journal - http://video.svb.com/video/Panel-Discussion-The-Convergenc

Eric Ries (Entrepreneur, Author): The Lean Startup - http://video.svb.com/video/The-Lean-Startup

Ron Gutman (Founder and CEO, HealthTap): The Hidden Power of the Smile - http://video.svb.com/video/The-Hidden-Power-of-the-Smile

Duncan Logan (CEO, RocketSpace): When to Pivot - http://video.svb.com/video/When-to-Pivot

Leslie Bradshaw (COO and Co-Founder, JESS3): Disruptive Marketing - http://video.svb.com/video/Leslie-Bradshaw-Disruptive-Mark

Q&A with Gary Kremen - CEO of Sociogramics, Founder of Match.Com, Founder of Clean Power Finance - http://video.svb.com/video/Clean-Tech

Peter Byck (Founder and CEO Winery Exchange): Continuous Entrepreneurship - http://video.svb.com/video/Peter-Byck-Continuous-Entrepren

Linda Jackson (Founder and President, Team TIBCO): Defining Moments - http://video.svb.com/video/Linda-Jackson-Defining-Moments

Greg Becker (President and CEO, of SVB Financial Group): Closing Remarks - http://video.svb.com/video/Closing-Remarks

Thanks for the summary and sorry to nitpick. But, in point 9, did you mean "A players hire A players"?

Enjoyed this talk, should certainly be taken with a grain of salt but overall some great lessons to learn.

Great talk

Who f-ing cares. Guy is shadow compared to Steve. Why do people listen to this loser?

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