It's tragedies all the way down :-)
Making a successful tool in a competitive space is hard enough. Asking a creator to somehow factor in environmental impact isn't going to work. A creator that places additional constraints on themselves will more likely lose out to a competitor that doesn't.
This is the kind of thing a carbon tax is perfect for. Cost optimization is infused into how businesses and individuals operate. Tax the things you care about and watch all that machinery get to work!
Right now, people use Docker (and dynamic languages, bloated JS libraries, etc) because burning electricity is the cheapest route. (Sort of... the market's obviously not perfect.) Make electricity expensive enough and we'll get more efficient systems.
And of course taxes aren't the only solution. For example, Google Flights now shows the carbon cost of each flight option, which I think might actually move the needle. But that category of solution might only work in an industry with similar characteristics, e.g. infrequent but large purchases, mature industry that can define measurement standards.