I worked at TurboTax. They are really good at separating employees into two groups.

Group 1, which is by far the largest group, really wants to make it easier for people to get their taxes done.

Group 2 makes sure that the govt doesn't make any progress on making it easier for people to do their taxes. Make taxes even more convoluted, so that you need TurboTax (not just personal but also their software for CPAs). Make sure there isn't any actually free way to easily do your taxes. Get laws passed making sure of it. Act like you have a free version but make it nearly impossible to use it without paying for other stuff.

Intuit goes to great lengtsh to make sure that group 1 (which is most of the company), doesn't know about the existence of group 2. I only knew about group 2 because I knew of it before I worked for Intuit. A lot of people there were very surprised when I shared the truth with them about group 2.

I didn't end up a fit for this garbage and quit after 6 months.