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My favorite trick is putting sand or scrap metal inside something to make it seem more expensive. Works every time.

It's a great trick especially when it would otherwise side around on a desk. No reason to waste real valuable materials when random trash will do.

What's the digital equivalent of this?

Deliberately adding latency. Although sometimes you need to because users are so accustomed to slow software that 'fast' reads as 'broken' to them.