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Interesting story, but why in Mexico?

In countries where it is very hot during the day, there is a cliché that people make the minimum effort necessary or even less.

The cliché is true during the hottest hours, but it fails to admit that it is simply because most activity moves to the twilight hours when the heat subsides.

When I was in Cairo for work, the amount of people flowing out of their homes at dusk was unreal. Areas that were literally dead an hour earlier, became bustling with humanity.

When I left, I thought it was so stupid to build these big offices near the desert and to pack them full of people working 9 to 5 with massive amounts of aircon, effectively imposing on them the Northern European way of life - folks have been inhabiting those areas for millennia, they know how to properly deal with the environment they live in, let them work at night instead and save all that energy.

Because that's where it happened

That feels like quite a disingenuous answer.

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