Off-topic but as a non-native speaker, English language phrasal verbs are one of the most bewildering things in the language.
English mugs other languages for loose grammar.
Cost cutting for something that isn't really that integral part of the Intel CPU experience, as OEMs often have their own cooling solutions (Dell has load-bearing coolers!), and hardware enthusiasts just buy better cooling if they demand lower noise.
Most decent motherboards even offer the ability to set a custom, lower limit, and/or to set an action temperature where the system sleeps or shuts down.
I have my thermal throttle set at 90c, because I know my cooler won't exceed about 80c even under the heaviest load. 90c means something's wrong.