The payments are fundamental to it.

Ted Nelson described the Xanadu system in the 1970s which anticipated the web, he recognized a need for creators to get paid and planned to have a micropayments system built in. Practically the web got advertising instead and then the patron and subscription models but somebody could make the case we need something better.

Web3 has the particular horror that simple calculations that could be done on 1% of a cheap VPS instead get replicated across 100,000 nodes. It not only fries the planet but it is fantastically expensive and somebody has to pay for it… and they wish it was you!