I'm seeing a growing number of comments here that read like "I can..." or "I prefer..." The article clearly states this is a decision arrived at by considering the end-user. It's all relative; all sites don't need to be that way. You should be user-testing every project with your target market anyways, and if you were and it was a problem you'd hear about it. I know I have, many times.
Another great article on this subject is one "Relative Readability" by Wilson Miner:
http://www.wilsonminer.com/posts/2008/oct/20/relative-readab...