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For non-mainstream programmers "scary learning curve" is a plus. The desire to be challenged is a healthy thing, why not appeal to that type?

The scary learning curve isn't really a bad thing, I was never turned off by it, the main turn off for any programming language for me is going to be resources which is why I chose python over ruby (as python has in my opinion much better documentation and community).

As a disclaimer I've never really learned haskell yet, I do go through tutorials and solve some problems with it and everything now and again but I haven't fully grokked the language yet.

I think we actually agree. 'scary' and 'rewarding' can coexist quite happily to my mind.