This is happening to all IP industries and leaking into other ones. You no longer buy a song, movie, ebook, or game and truly own it. You get a non-transferrable license that only last as long as you don't do anything to anger the fickle platform overlords.
You can't lend IP you've purchased to a friend. You can't resell your content to others. Even consumer electronics are becoming increasingly worthless, as they require perpetual internet connection so they can rent seek via subscriptions and ads for a device you already paid for.
The idea of ownership is being destroyed, and consumers' ambivalence to this is extremely disappointing to me.
It should be illegal to have "buy" button when the purchaser doesn't really own anything.