It sounds like you're misinterpreting the article or you did not read it.
> When did we become so not only complacent but also discouraging of any genuine effort? It is as if everyone is so aloof that if you show any effort or appreciation of your craft that you're societally[sic] acknowledging your own serfdom or that you're serving "the man".
In my decades long experience in corporate programming, when people accuse everyone around them of not putting in enough effort one of two things are happening.
The first, which is very rare, is that you are truly in a dead end job with a toxic work environment. If this is the environment you're in and you aren't looking for the first exit and interviewing constantly, frankly, you deserve to stay there and suffer. You may succeed in the short term but only because you'd have to dig 6 feet into the ground to find the bar. Your managers only see you as a resource to exploit before you burn out and fall to the same level as your co-workers.
The second, and this is the most common, is that you are sprinting constantly and have yet to develop any sense of work/life balance. In essence, you're convinced the world itself is insane and you are the only one truly "working". You are on the path to burnout and the people who are "aloof" are actually trying to help you find a path to long term work over decades.
Mind you, maybe you just work in bursts. You find a high pay/high pressure cooker of a job, throw yourself into it till you just can't, and then take a year long sabbatical. I don't know you, but I've seen these sentences so many times and 90% of the time it's the same unawareness and inexperience with maintaining a sustainable level of work.
I'm not trying to attack you here. I am trying to impress upon you that I was once of the same opinion as you. Through the years I've become more open to the idea that that Good Work Ethic is mostly a product of Capitalist Propagandizing (TM) starting as early as primary school.
Even though I maintain and am praised consistently for my "work ethic", I am keenly aware of the constant pressure to produce more value for a vanishingly smaller share of that value. That awareness makes me able to make better decisions about how much and for how long to disturb the equilibrium of work/not-work, and how much time a task takes at both a sustainable pace and at a "crunch" pace.
Burn out and the more obvious visible symptoms take years to set in, and then it takes almost as long to counteract, if you can at all. Some people burn out permanently and never truly recover. It's just better to not get to that point at all.
The ways around this are individual, because what is sustainable is individual. One co-worker works roughly 4 10 hour days and is available-but-not-working on Fridays. Another is very strict about having a 3 day weekend every month. One often works lightly during the week and then works Saturday when they can have more heads down time.
TL;DR: If you feel that everyone around you is telling you you're working too hard, you probably need to assess the sustainability of your level of work. You may or may not need to make changes, but (again, in my experience across tens of years and companies) you almost certainly need to put in place long term plans if you're running net-negative on your burn out battery.