This is nonsense. ATV is struggling to build a library worthy of a subscription.

Over the last 2-3 years, I sign up when a season of a show I hear good things about is completely out (Ted Lasso, Severance, etc) and then watch another show or movie or two for the month it takes me to finish that season.

I have never bumped into another show that made it worth renewing for a consecutive month, despite the show that I came for being totally worth the one month, and there being other shows that are strongly "related".

I will admit the production quality of the shows is very high on average, but that's not the same thing as the shows being very good.