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They're not limited. Wait a few days and it will be back in stock everywhere.

Everything is limited if there are enough bots and scalpers.

You have a point, but I don’t think Swatch is selling these online. All I’ve read is that they’re not a limited edition, but available in “select stores only”.

but available in “select stores only”.

Only for the initial release. Swatch has said that they'll be available from the online store at some unspecified point in the future.

edit: although I can't find that statement on their homepage any more.

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