I can't say I'm surprised that they made such poor choices in directing the game. They want it to not be a niche game but that's what they have and they should probably be happy that they have what they have. Unless you're engaged with other players it isn't even a game at all. It's actually more like playing a video game within a video game. Shallow doesn't even describe it-I've felt more engaged playing missile command.
That said it sounds like they're going to try to fix things which is good. I hope the game does well. I enjoyed my time there-I just never want to go back to it for the sake of my daughters :)