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Where in game advertising felt real and sensible. Yet was low key

Then advertisers went bat shit insane

Or, perhaps it was the sweet spot. A few years earlier a 7up advert was the game¹, although to be fair it isn't that bad for a 90s platformer.

¹ https://en.m.wikipedia.org/wiki/Cool_Spot

Cereal mascots also starred in one (starts with a surprise sound effect if you launch the emulator, keep volume low): https://archive.org/details/KELLOGG_201902

https://en.wikipedia.org/wiki/Chex_Quest

Pepsiman: https://en.wikipedia.org/wiki/Pepsiman_(video_game)

David Perrys game. This one was good because the Brand let him do his own thing. His earlier Global Gladiators for McDonald was also good for same reason, but MCDonald hated it because it didnt feature creepy clown enough :) They insisted on brilliance of "Mac and Me" :-)

You cant hear about it from David himself in this podcast: "The Making of Earthworm Jim with David Perry - The Retro Hour EP319" https://www.youtube.com/watch?v=UzETRBuzfWY

part about advert gaming is at https://youtu.be/UzETRBuzfWY?t=3820

it was more like how kubrick made use of real branding in 2001 a space odyssey. it actually played a role in advancing an optimistic futurist aesthetic.

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