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I think the difference in the Amazon example is that it’s about you as an individual, rather than general market circumstances.

I think most of us are okay paying a surge rate to Uber when it’s raining at the ballpark (market circumstances), but not just because you are on the way to the hospital (personal circumstances).

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Never thought of this distinction before! Thanks for making this distinction.

This seems to hold in other contexts. People tend to tolerate price discrimination at an aggregate level (e.g. senior/student discounts) but loathe individual-level price discrimination (e.g. college tuition). I wonder if it's the unfairness or uncertainty

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