I think the reason it didn't work was a combination of things, including the timeliness of launch. Six years ago the automotive industry was still in the 90's as far as their tech knowledge went, and were stuck on platforms like AutoTrader. In addition, like you said it was a marketing and sales problem as well. My primary experience is Marketing and in the Automotive Industry dealing directly with dealers, I've incorporated this into Bidzuku. And finally, we've acquired several individuals who represent over 200 dealerships nationally who have committed to bringing out product in front of them and I am personally well connected with large groups such as Hendrick Automotive and Carl Gregory.
We've put a lot of time, effort and thought into building a platform dealers will want to use... and luckily our experience is in the related industry so we can do it with inside knowledge and experience.
As of right now, we haven't entered Beta, but are working towards it quickly. Thanks for the kind words!