Apple could soon turn the iPhone into a recurring subscription service
arstechnica.com
arstechnica.com
I see a few advantages to using a subscription service:
- have the latest iPhone every year
- iCloud storage, Apple Arcade, Apple Music, etc are all bundled in
- Easy replacement if damaged or lost (Apple still has decent customer service)
It will get rid of waste and probably decrease prices for entry models if the gain for upgrades can compensate for the loss while winning more market share from the competition
https://www.cnbc.com/2019/05/17/smartphone-users-are-waiting...
Edit: actually the trade in probably covers enough to get to the pro max, even after including the various Apple Arcade and iCloud subscriptions.
Edit 2: they already have an AppleCare plus annual upgrade program. This is probably that plus Apple sponsored financing of the original phone.
A large basis of that argument is you own the device. Well, not with this anymore
Just a little more honest in that Apple is loaning you a device/experience
Risks are involved for the leasor and the associated costs have to be socialized and passed on to the leasees.
For example with a phone --- what happens if a person loses their iPhone and just stops paying and buys a cheap Android phone instead? How will Apple maintain their exorbitant profit margin on hardware if there are too many of these cases?
What happens if the leasee declares bankruptcy --- or if he dies?
For a variety of reasons, a certain percentages of leases will not work out as expected. Apple's most sensible "recourse" may be to charge everyone extra to cover the cost.
I have no actual data but I'd be willing to bet a lot of actual money that of the universe of people (not businesses) that lease cars the majority are making bad financial decisions. Of course, this depends on your definition of bad.
A lease is a straightforward business expense that the tax authorities find really hard to question.
But using autos as an example, purchasing instead of leasing can open up a can of worms that can take years to get resolved. You paid too much when you bought from your cousin's auto dealership. Your depreciation method wasn't valid. Your liquidation price was too low when you sold the old used vehicles back to your cousin's dealership.
Lots of potential questions that can consume lots of time and money to get resolved.
Similar to how Turings model for computing is not the only one, your model of freedom is not the only one
A free market does not owe you the social contract you prefer
Freedom is Slavery.
The article talked about the Xbox, but I'm pretty sure I can still buy one for an up front payment.
With that said, I understand a certain apprehension with this... in a future sense.
It may lead to a time where more and more things are essentially leased. Maybe to that eventual end.
This may attract a lot of favor, cheaper things are nice. The investors are happy because of recurring revenue. In exchange however, we lose control.
There's a good metaphor I can't quite remember, but it's based around a pile of marbles. Each one alone isn't of much interest, but it's a big pile
It's smart way for them to get people to upgrade every year, which has been in decline from what I read
The downside I guess you will not be able to sell the device or give it away. You will have to send it back and Apple will make a tidy profit on the refurb market - or put a new chip in it and sell at as the "new" iPhone SE