Subscriptions for individuals is different from subscriptions for companies. Companies want to optimise time, individuals may want to optimise cost
personally, I am inclined to pay for IDEs as I spend more than 50% of the time on it, but not so much similar amounts when I use tools no more than 5-10 times a day.
But it's a password manager and I use it. Perhaps I will bother to investigate alternatives and switch before my next renewal.
Honestly, I don’t feel like most here are really the majority of their target audience.
I’ll continue using it though. I haven’t found anything that works as well for me.
I’ve switched to KeePassXC and Strongbox on iOS. It’s every bit as good as 1Password was for the last ten years, and I don’t have to worry about the future of the product locking me into crappy “growth” decisions. I’ll be donating a similar subscription fee to the maintainers of KeePassXC that 1Password would ask for.